Acerca de

Willow Smith Life Tour 2021
1NE was contracted by Screenworks to produce the video on this tour, which would include over 25 sold out shows throughout the country. We would be responsible for the video design layout and content creation of the hour long set. There were some interesting challenges on this project that had to be overcome. One major challenge was being able to produce content on three different screens, and being able to replicate it on a small club circuit, with a limited budget. To solve this, I spec'd 3 short throw projectors, taking signal from a Datapath fx4 running across fiber to the Resolume computer at FOH. The idea being to replicate this at every show, with a short turnaround between shows. With less than 1 week of rehearsals, we also had to take 3 minutes of video content provided by her creative agency, and program it to her entire set. This took a lot of addtional creative and content creation, to make it work and look good. Ultimately the tour was a smashing success, that involved an amazing experience, with an even more amazing team. All challenges were embraced and overcome, and the end result was the smiling faces of over 75,000 fans along the way.
![]() | ![]() | ![]() |
---|---|---|
![]() | ![]() | ![]() |